Either way, you can quickly tell if your social channels are suppressing your content or whether your content is getting in front of lots of eyeballs. Why does this happen? You might have a history of promoting content that doesn’t get much engagement, or the specific post hasn’t been engaged with much since it was posted. If you’re consistently getting a low social media engagement rate, the social platform doesn’t consider your post to be worthy of surfacing to your audience. Social media engagement rates tell you how favorably social algorithms are treating your content. Why you should measure social media engagement rates
That’s because (10 engagements /100 views) x100 = 10%. This is usually expressed as a percentage.įor example: a Facebook post that gets 1000 views and 100 engagements has a 10% engagement rate. In other words, the engagement rate means the total engagements a post received divided by the total number of impressions on that post.
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How to calculate engagement rate?Īll these engagements are added per post, then divided by the total number of impressions on that post. An engagement could mean a like, a comment, a share, a retweet, a click, the expansion of an image, and many other actions-depending on the social platform. The definition of a “good” engagement rate depends on the social channel.
So.what should your engagement rate be? And how do you keep track of an engagement rate? What does social media engagement rate mean? That's why you should only compare apples with apples. However, a strong social media engagement rate differs for every social media platform.Ī strong engagement rate on Twitter could be radically different from what makes a strong engagement rate on Facebook and LinkedIn. A good engagement rate shows that you’re winning your followers’ attention and that they’re interacting with your content. Engagement rates tell you how engaged your followers are with your social content.
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